The Joy of Costco
is a celebration of a large corporation doing the right thing, even when no one is looking.
Join David & Susan Schwartz on a whirlwind tour around the world, taking you behind the scenes at one of America’s greatest retailers. Written and published to celebrate the 40th anniversary of the opening of Costco’s first warehouse, The Joy of Costco: A Treasure Hunt from A to Z is a fun-filled, behind-the-scenes, eye-popping look at what makes Costco so special. If you’ve ever wondered how they do it, this book is for you!
THEY LIKE IT,
THEY REALLY REALLY LIKE IT !
“For all of us that know the Costco experience is like none other, the Schwartzes have delivered a gift book like none other.”
—James Patterson, best-selling author
“Everyone can learn something from this account of a retailing success story that has swept the world.”
—Charlie Munger, Vice Chairman, Berkshire Hathaway,
and Costco Board Member
“David and Susan Schwartz provide an enlightening, entertaining and comprehensive view of the retail enterprise that knows no bounds. It’s a fun and great lesson on innovation.”
—Marvin R. Shanken, editor and publisher, “Wine Spectator.”
David Schwartz is the author of several books, most recently “The Last Man Who Knew Everything: The Life and Times of Enrico Fermi, Father of the Nuclear Age,” (Basic Books, 2017). David spent much of his youth in San Francisco, where his parents were early members of Price Club, Costco’s predecessor.
Susan Schwartz worked in marketing at Nabisco and General Foods in the 1980s when mass merchandising was still considered an “alternate channel” of distribution. She grew up in Philadelphia where she delighted in shopping at Costco with her parents. Susan and David are proud grandparents and avid birdwatchers.
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